Red Tractor - Farmers Market - Granola & Muesli

Red Tractor wanted to launch a range of cereals made from pure ingredients with minimal processing and natural flavours. Giving it the look and feel of natural textures, simple illustrations and delicious large food images on the front, and emphasising the natural ingredient content on the back with photography of a spill of the ingredients. My team created the branding for ‘Farmers Market’ along with the simplistic farmscape illustration and chalkboard flavours & illustrations.